You
are Being Lied To...and It's Costing You a Fortune
By Terry
Dean
You are
being lied to...and it's costing you a fortune.
Receiving
all the traffic in the world isn't going to help you if you
don't make sales when the traffic gets to your page.
A mistake
that I see people make over and over again is to believe the
hype that it is easy to make money online...sign up for
several affiliate programs... put up a page... and then place
free classified ads.
This
strategy will not work. It does not work today. It will not
work tomorrow.
You cannot
just join affiliate programs and try to generate free traffic
to them (not in the normal ways at least).
I have been
interviewing some successful affiliates lately and have found
out an interesting secret...Not a single one of them (not even
one that I have found) just joins an affiliate program and
puts up links or banners on their web page.
Every one
of them does something a little unique. One is a search engine
master and spends well over 40 hours a week learning all the
intricacies of the search engines. Another is a master
publisher who publishes a quality ezine every single day.
Still
another model of success is becoming an expert at sending out
articles to ezines. You could also create a community
atmosphere where people keep coming back to visit through
chats, forums, etc. Then, make referrals of affiliate
programs.
These types
of affiliate techniques work, but what people have been
publishing as the easy affiliate opportunity just isn't true.
All of the
top affiliates come up with some of their own ideas and lead
generation methods...and none of them rely on just placing a
few ads here and there. Nor do they just put up another banner
on their web page that nobody visits anyway.
If you want
to be successful, find someone who is already successful and
model them.
HINT:
Don't necessarily always do what they say. Find out what they
are doing and do that!
What are
the successful Internet entrepreneurs doing?
They are
doing one of two things:
-
Some of the
successful entrepreneurs are creating products or finding
unique products to sell.
-
The rest of
the successful entrepreneurs are building an audience.
Those are
the only two ways to be successful on the net. Either sell a
product you control (and don't try to sell something people
can find at the local Wal-Mart store) or build an audience
that you can contact over and over again.
If you want
success, you will fit into one of those two classes.
If you
created an information, you are one of the unique product
sellers. If you publish a growing ezine, you have the
audience.
If you got
an exclusive on a new golf club, you are a unique product
seller. If you run a discussion board that has hundreds of
thousands of visits a month, you have an audience.
If you have
a product, you just need to find people who have an audience
and convince them to become affiliates with you or buy
advertising from them.
If you have
an audience, you just need to become an affiliate with someone
and endorse their products to your audience.
These are
the two hands of Internet success...
Please
Note: Some people do quite well as both having ezines, forums,
etc. and also having their own products. They fit in both
classes.
Is this
article going to make some people angry?
It sure is,
but I want you to stop and think for a moment. Can you find
successful people who don't fit in one of those classes?
You may
say, "What about the search engine expert?" The answer is he
has an audience. He can generate free leads for ANY product
anytime he wants.
Which class
are you in? Do you have a product, an audience, or both?
If you
don't fit into one these groups of online businesses, then you
don't have the right vehicle for online success.
It would be
like trying to compete in a Nascar stock car race with a
bicycle.
You might
be the strongest and fastest bicyclist that has ever walked
the planet, but no matter how hard you work you don't stand a
chance in the Nascar race!
Many of the
Internet marketers I meet are just like that bicyclist. They
know they can do it if they just work hard enough, but they
aren't using the right vehicle for the Internet race.
Are you
using the right vehicle? |
